Building Brands, Not Just Careers: Brett Miller’s Take on the New Playbook for Creator-Athletes
The influencer economy is crashing into the world of sports — and it’s changing the game for everyone. From NIL-fueled college stars to pro athletes launching product lines and viral YouTube channels, the line between “creator” and “competitor” has officially blurred.
As the founder of The Happy Pineapple, I’ve seen this shift coming for years. And in 2025, it’s no longer a trend — it’s the business model.